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Building an amazing SaaS product is no easy feat. With increasing customer demands and the need to ship amazing features quickly, mistakes can happen. In fact, 45% of product launches are delayed by at least a month. There are many reasons and one of the most common ones is the inability to deliver features quickly.

But what if you didn’t have to deliver the finished product?

Today, we’re going to talk about dashboard mockups and how they can cut costs and save time in the development process, as well as delight your customers.

What is a dashboard mockup?

A dashboard mockup is a prototype of a finished dashboard directly in your product. Instead of feeding live dashboards into your product, you create a dashboard concept with placeholder data.

That way, you can get immediate feedback and validate new features before they are put into production. As an added bonus, you can get customers excited by giving them a taste of things to come. But this is just one of the many benefits of a dashboard prototype.

Example of a dashboard mockup

Why build dashboard mockups for web applications?

Just like any rapid prototyping process, dashboard mockups have plenty of benefits for the development teams and end-users.

Faster product validation

A dashboard mockup is a quick way to find out if a new feature is useful both internally and for the product user.

Faster iterations

With a mockup in place, dev and design teams can get to work more quickly and deliver the finished product sooner. As you get to work on a mockup, you can get internal (and external) feedback early on and adjust the dashboard as you go. On the other hand, if you already built a finished dashboard, changing things means rewriting entire portions of code, which is time-consuming and expensive.

Lower risk of sunk costs

Even if the dashboard mockup does not end up becoming a full-fledged product feature, it’s not the end of the world since there was less time and money spent on a mockup compared to a complete feature release.

Interactive dashboard design mockup in

Improved collaboration

Product, design, and engineering teams can work together on a mockup rather than working on individual parts of an incomplete product feature.

More time for your engineering team

Since product managers can create dashboard wireframes and interactive mockups, this saves considerable time for the development team. They don’t have to waste time developing a completely new dashboard in the exploratory phase. Instead, a dashboard design mockup can get the job done.

How to build a dashboard mockup

If you have an existing product and dev team, building your own dashboard mockup is an easy feat. To make it simpler, we’ve outlined the process with six easy steps that you can follow.

1. Define the requirements

Before doing any work on your mockup dashboard, define the requirements for the job. This includes:

  • Key goals and objectives (better feature adoption, validation of a potential feature, etc.)
  • Data sources (where the data in the dashboard comes from)
  • Target audience (who the customers are)
  • Use cases (what the customers can do with this dashboard)

With this information at hand, you’ll be able to get to the design and development stages more quickly. Most importantly, you’ll ensure that the dashboard meets the needs of your users rather than being something that’s nice to have.

2. Select your tools

Now that you know the general direction of your dashboard mockup project, it’s time to decide on the tools to use to get the job done.

Here are some great choices:

Each has its strengths and weaknesses but should do the job of creating a mockup well enough.

3. Create dashboard wireframes

At this step, you should create the initial wireframes for your dashboard. Don’t worry about making it perfect and use a simple grid as your blank canvas.

Here are some of the things to focus on:

  • The dashboard layout
  • The structure
  • The content

The grid system comes in handy because it allows your work to be consistent and readable for the later stages of dashboard development and design. 

4. Design the dashboard interface

The wireframes should be used to design the interface of your dashboard. At this step, pay attention to choosing the right selection of fonts, colors and images. The end goal is to create something that not only looks visually appealing but also has a smooth, dynamic user experience.

This can take a bit of time for your design team, which is where tools like come in handy. With, you can use a drag-and-drop builder to create an appealing design for your dashboard in hours rather than weeks.

5. Test and iterate

Once your mockup is done, test it out with customers to see if there are any usability issues or glitches. Instead of opening the dashboard up to your entire customer base, consider releasing it to a smaller group of beta testers.

Use the feedback you get at this stage to refine the next version of your mockup dashboard or to launch a fully functional dashboard to your users. For example, allows you to iterate immediately because we have a drag and drop interface that anyone can use. You no longer have to wait for your designer to become available to make changes in your mockup.

6. Finalize your dashboard design

If you’re using embedded analytics tools, your mockup dashboard wireframe is no longer just a mockup - it’s ready for use. With, you can embed the mockup version of your dashboard directly into your product for your customers to use. When the dashboard is live, you can use our powerful API to get the right data for each user in their dashboard.

This saves time for everyone - product, engineering and in the end, your customers. With, you can shorten the time to launch from months to just days, without taking precious time from your internal team.

Faster results with dashboard mockup software

These six steps allow you to create and launch dashboards more quickly. And while that is more efficient than building a full-fledged dashboard, the entire process can be even quicker.

With embedded analytics tools like, you can cut the time from ideation to production drastically. For example, our customer Intent Technologies was able to do just that and reduce the time it takes to launch a dashboard from weeks to hours.

Take the existing building blocks and use our drag and drop builder to create fully white-labeled dashboards you can start using right away. You don’t need various different tools for wireframing, design and development - just one tool to do it all.

And once the dashboard is done, integrating it with your product is a matter of a few clicks. Just connect it with your product and you can trigger actions from your dashboard or set logic and rules with

Build your dashboard prototype in less than 10 days

Having a dashboard mockup benefits everyone in and outside of your business. Your product and dev teams can validate ideas more quickly and your customers can see what they can expect in the months to come.

But what if you don’t want to keep your team or your customers waiting?

Sign up for your free trial of today and you can build your first dashboard as quickly as in 10 days!

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