Back to all articles

Great products don’t just come around. Building a product requires vision, planning, research. And often lots of meetings. Product management frameworks will help you keep a structured process and stay focused.

But which frameworks exist? Which ones are good for you? Here’s a quick guide to help you navigate the options.

What is a product management framework

Product management frameworks are structured approaches to developing and launching products. These tools help product managers carry out their strategy from idea to result. Product frameworks help both junior and seasoned product managers become more efficient.

Product development is a complex process. You can’t tackle every step with the same framework. And depending on how your product team operates, some models might be a better fit than others. Luckily, you can have your pick between countless methods.

We’ll bucket them into 4 types of product management frameworks.

  • Discovery frameworks
  • Prioritization frameworks
  • Design frameworks
  • Product strategy frameworks

Why use product management frameworks

Product teams want to bring successful products to market by making better decisions. Product management frameworks will get you one step closer to that goal. They have many benefits.

  • More structured processes lead to more efficient product management
  • Easier to identify opportunities and risks quicker
  • More team alignment means faster delivery on the product roadmap

Yet there are a few pitfalls to keep in mind.

  • Follow a model too strictly, and your team might become less agile instead
  • Choosing the right framework takes time, which could slow you down
  • If you use frameworks the wrong way, you could lose time and money by making poor decisions

Like any tool, it’s important to pick a product management framework that fits your needs. Below, you’ll find a few examples to get started.

Popular Frameworks for Software Product Managers

Frameworks for discovery

During product discovery, product managers get a deep understanding of their customer’s needs. Discovery frameworks expose and translate these needs into a product or feature.

Lean Canvas

Ash Maurya’s Lean Canvas is an adaptation to the business model canvas. Lean Canvas has become popular among startups. It’s a great canvas for exploring, based on 9 simple blocks.

In the Lean Canvas, you’ll jot down the essentials in minutes. Problem, solution, USP, market segments and more. The result is a simplified business model in less than an hour.

Usable template of the Lean Canvas
Image Source: Business Model Analyst

Double Diamond

The double diamond framework takes you through two brainstorms.

You will first identify every possible challenge you want to solve. Then, you’ll narrow it down to the key problem you want to focus on.

Once you pinned down the problem, you will do the same by ideating as many solutions as possible. Then, you’ll settle down on the most fitting solution.

The double diamond method is great for product teams that want to innovate. Create diverse user stories to look beyond the most straightforward solution at hand.

Example of the Double Diamond Framework for Product Managers
Image Source: ProdPad

More frameworks

Frameworks for prioritization

Every product manager has faced the challenge of prioritization. There are a ton of models that make the job at hand easier.

Kano model

The kano model is a simple framework to prioritize features based on two key factors.

  • Customer satisfaction. How do your customers feel about this feature?
  • Functionality. How have you implemented this feature?

If you struggle to align your product roadmap with business objectives, give kano a try. Whether your focus is business continuity, innovation or both.

Image Source: Folding Burritos

RICE prioritization framework

The RICE method evaluates product ideas on 4 factors.

  • Reach: “How large is the target group for this product or feature?”
  • Impact: “How much will this idea affect our progress on business goals?”
  • Confidence: “Do we have data or research to back up our gut feeling?”
  • Effort: “How much work will it require to complete this idea?”

With RICE, product teams can quickly spot both low-hanging fruit and long-term gains. It is a great framework to go from strategy to a tactical product roadmap.

The RICE method for prioritization in product management
Image Source: Roadmunk

More frameworks

Frameworks for product design

Design Sprint Methodology

Jake Knapp from Google Ventures came up with the 5 phases of the Design Sprint Methodology. With one phase for each workday, you can test new ideas faster. This time-bound method is great for teams who struggle with time management.

Below are the five stages of the design sprint.

  1. Map
  2. Sketch
  3. Decide
  4. Prototype
  5. Test
Visualization of the 5-day Design Sprint, as explained in the book: "Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days"
Image Source: The Design Sprint

CIRCLES method

The CIRCLES method organizes your responses to product design questions. Many product managers use this method to ace their product manager job interviews.

With these 7 steps, you’ll be able to answer any product design question thoughtfully.

  • Comprehend the situation
  • Identify the customer
  • Report customer’s needs
  • Cut, through prioritization
  • List solutions
  • Evaluate tradeoffs
  • Summarize your recommendation
The CIRCLES method answers essential product design questions
Image Source: Exponent

More frameworks

  • Game Thinking: their model applies elements of game design to product design
  • Design Thinking: one of the most well-known methods in product design
  • Psych: think about every UX action as an emotional event to improve your funnel conversions
  • Pretotyping: a technique to test product ideas on the market objectively and rigorously

Frameworks for strategy

North Star framework

The North Star framework aligns your entire product strategy around a single metric. This method works best for high level strategic alignment. It connects the product vision directly to business objectives.

A detailed view on the product management framework centered aroudn the North Star Metric
Image Source: Amplitude

Jobs-to-be-Done framework

If you want to build customer-centric products, the Jobs-to-be-Done Theory is one of the best frameworks. Before anything else, it looks at the customer's needs.

For example:

❌ People don't want customer support software.

✅ Instead, they want happy customers.

The method helps you uncover unmet needs, and expose what your customer needs to achieve their goals. By optimizing for outcomes, your product strategy will put the customer at the center.

Anthony Ulwick's book, Jobs to be done, is a great resource to get started with this framework.

An example of how product managers can apply the jobs-to-be-done framework
Image Source: UX Design

More frameworks

  • GIST: an agile planning method resulting in lighter planning and more velocity
  • AARRR Pirate Metrics: a growth framework that tackles the full product lifecycle, also popular in product marketing
  • ICED theory: a model to make your product sticky and increase usage
  • Radical Product Canvas: a set of templates to build an allround product strategy

How to pick the right product management framework for your SaaS product

Choosing from so many frameworks can be an overwhelming task. Here are a few questions to answer before you decide.

  • What domain of product management will you use the model for?
  • Which collaboration challenges does your product team struggle most with?
  • Does the model work for your current team size?
  • Are you working on an early-stage product or an enterprise application you are looking to expand?
  • Do you have many external stakeholders that should be involved in the product process?
  • How many users does your product already have?
  • How much user feedback is already available at hand?
  • Which methods or models have worked well in the past?
  • Which methods or models did not work well?

With these guiding questions, you’ll get a better assessment of your current status and needs.

Building a product is a complex process. But with the right framework at hand, you’ll be equipped to build the best product experience for your customers. We encourage you to play around with these models to find out what works best for you.

Is customer-facing analytics currently on your roadmap? We’ve built a framework for product managers to assess and improve their current reporting features. Read the whitepaper below to explore the Customer Analytics Experience framework.

Download the customer analytics experience whitepaper logo

Start a free trial

Add dashboards to your SaaS platform in days instead of months. Try 10 days for free.
Try now