EMBEDDED ANALYTICS GLOSSARY
A notification is a message for app or platform users outside the app's UI, or within the app itself. In-app notifications are commonly created to notify users on new features, direct users to point of interests or share other useful information to support app users. Notifications can also be setup to alert users when a KPI is met or a data threshold passed. It helps to increase user engagement and boost product usage.Back to Glossary
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